Direct Mail
Colourscan provides a comprehensive range of mail processing services. These Services are fully integrated with our data and personalisation facilities.
We process envelopes and plastic wrap mailings containing advertising, financial statements, newsletters, legal and share registry material. We provide intelligent (bar-coded) mail insertion and can mechanically process many non standard inserts.
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Mechanical Inserting
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Plastic Wrapping
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High Speed Inkjet Addressing
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Managing data so you can manage your customers
Colourscan specialises in making the most of data and adding value to it. We are experts in name and address manipulation, database management, data mining and warehousing, analytics, data segmentation and selection, and customer relationship management. Colourscan can:
- De-duplicate and cleanse data to enhance its quality;
- Consolidate data from various sources, adding insight rich information such as media consumption habits and demographic profiles to your data pool;
- Dig into data to analyse the who, why, and when of buyer behaviour and to reactivate lapsed customers;
- Unlock the hidden data in billing and accounting systems and transform it into powerful customer-focused marketing information.
Electronic printing and addressing
Colourscan offers high capacity electronic printing using state-of-the-art cut sheet laser printers and ink jet printing. These technologies allow printing on a wide range of document formats. The flexibility of our systems allows us to print from almost any data stream to create your direct mail pieces, bills, statements, policies or fundraising communications.
For addressing, Colourscan can help you decide on the right solution for your customer communication. You can choose from a range of electronically printed solutions on paper, flysheets or envelopes.
High integrity document processing
By linking the processing line to the database that stores your customer details, we can track each document through processing. Because every item is tracked, the system can provide a detailed analysis and reconciliation on every job, every time, guaranteeing the highest integrity available in the industry for each mail piece.
Intelligent insertion
Intelligent insertion technology links information from your customer data to the machines that collate the mail packs. This means Colourscan can tailor your distribution for individual customers, with different combinations going to different people in one high-speed operation.
Mailing solutions
We provide total mail management solutions, handling both bulk deliveries and carefully targeted deliveries to segments of your market. Colourscan can analyse your distribution channels, looking for ways we can make them more efficient. We can help you choose the best, most cost effective delivery solutions for your mail.